Writing articles can seem easy, but when you have to use them to sell your products the task becomes a bit more daunting. Not only do you have to write an interesting article, but you have to reach thousands of people with the articles you write. Here are a few great tips.
If you want to raise your chances of your article being found by searches, don’t make the mistake of publishing it in more than one place. Far better to publish it once, under a single URL, and linking to it with tags from other locations. This is because Google’s way of ranking pages in searches is based on the number and quality of links to a single page. The more times your page appears, the more places those links will accumulate, and the weaker your search results will be.
Start a blog on your company website. This blog can and should contain useful information for people who would need your products or services. If the information you give is thought out and informative, they will come back to your site again and again to see what else you have written.
A great way to market your blog on the internet is by submitting articles to other websites under your “nom de plume.” The significance is two-fold: first, you will build your reputation as an expert in your field. Second, if readers become fans of your articles on one site, they will eventually migrate to your blog to read more of your content.
Keep it short and sweet. Your content should not be full of rambling sentences, or you may lose the attention of the person you need most- your reader! While telling stories are a great way to get your reader involved and comfortable, you shouldn’t alienate them by forcing them to read a biography. Get to the point!
If you send out an email, make sure you let your readers know that you welcome feedback. Your readers will feel useful if you allow them to tell you what they like and dislike. Letting them give you feedback lets them give you their ideas. So, it’s not just that they like it, it can also improve your marketing and tactics to drive even more readership.
Use social media sharing buttons like “Post to Facebook” and “Tweet this” on the site where you post your articles. If your article resonates with someone, they may well share it with their friends and drive additional sales. Don’t use the buttons yourself, though, since an article that is “independently popular” is less likely to be perceived as spam.
Although word counts are important, don’t bother yourself with them as you write. Authors often have a good idea of how long an article needs to be to be effective and get the point across. You can always trim an article when you are editing it, or even split it into two separate articles.
In article marketing, aside from good headlines that grip your audience, you need to have great titles. It’s these titles that alert the readers to both the subject of the article and why they should read it. Try keeping your titles catchy and memorable, just don’t go overboard with them.
Use bullet points to put a lot of direct, short ideas into your article. Too many short sentences bore people, so you have to vary sentence length. By breaking shorter thoughts into bullet points, however, it is possible to have a varied article that has interest and appeal. This can help grab your reader’s attention, which is optimal in article marketing.
Think about the topics that you want to write about. You may not remember the problems you faced when you began.
Your title is important to getting customers to visit your site. Article writing is a vast market; strive to be unique so you get noticed.
Article marketing can be the most effective way of marketing your products, but only if you write quality articles. Make sure you write fantastic articles and make sure that you spread those articles far and wide. Once you get the hang of it, article writing can be fun and worth it to your business.
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