Getting yourself recognized on Facebook is something that can build up your brand while allowing you to speak with your customers. You must learn a few things about marketing on Facebook before you get started, however. Check out the article below to find great tips and information for designing a successful Facebook marketing strategy.
The key to all marketing is to understand why you’re doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from Facebook like into customer. So start brainstorming today – what are you marketing?
Before you begin to use Facebook for marketing, consider if you really have the time to pull it off. You’ll need someone to post at least once per day, and then you’ll need to include other features such as a Promotions tab or polls. The only way to profit through a campaign such as this is with constantly updated content, but do you have the time?
Focus all of your Facebook posts towards your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don’t just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so they stand out.
When you want more people to Like your page, offer them something they can’t get unless they click that Like button. One easy way to do this is by running a contest which only those who Like your page can enter. You could also offer a free ebook in return for a Like.
Use Facebook to share links to your site. You should try writing weekly articles or launching a video blog so you can create more content on a regular basis. Your audience will subscribe to your updates on Facebook if you create quality content. Make sure you mention your Facebook campaign in your articles or videos.
Look into buying ads through Facebook. Your ad can be customized so that people in a specific age group or gender can see it. You can also make sure you stick to a budget. Finally, there is no long-term commitment. The ad can be stopped at any time.
Provide sign-up forms on your page. This will keep the interest of your audience for a longer period of time. Also, you can hold contests where you give away free things.
Don’t think that you should update your page if what you have to say has nothing to do with your content. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. Use your own personal Facebook account if you wish to do that.
Never, ever buy Facebook fans. There are a lot of opportunities to do so out there, but do not be tempted by them. While you will see a spike in the number of likes your page receives, it will have no bearing on making your brand more popular or increasing your sales. Instead, take things slow and steady and gain real, loyal followers. Quality is more important here.
Realize why you’re using a Facebook page. Don’t create a Facebook page just because it is the hip thing to do. Do you utilize it as a means to speak to customers. Or do you have it for them to stay in touch with you? You need to focus on what your goal is, be it encouraging loyalty or bringing in new customers.
Make use of the post scheduling tool on Facebook. Keeping posts regular, rather than clumping them together and then leaving the page to sit, will draw more visitors. If you don’t believe you will have time in the future to make weekly or daily posts, create several time-neutral posts at once and schedule them to appear at a later date.
Having read this article, you should now have a much more efficient way of approaching Facebook marketing for your company. Remember to keep your target audience in mind when developing your campaign. Use what you’ve learned here as the basis for launching a successful campaign.