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Back in the early days of search engine optimization (SEO), any given website’s ranking in the search engines relied heavily on on-site optimization factors. These factors included, first and foremost, meta tags, as well as header tags, keyword density, and so forth.

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Every webmaster tries hard to promote web site on to the top most pages of Google search engine. All of us understand that Google has a system called Google PageRanking that allows it to index web sites on search engine pages. With this system, Google also decides how popular your web page is among search engine users. Higher PageRank means that your web site is more popular than many other web sites and it commands some authority among web users. PageRanking is an important index for expired domain buyers because the web page that has good PageRank is always beneficial to them.

But all expired web 2.0 are not equal. For a domain name to be useful for getting traffic and ultimately making you money, it must already have been used for a site which was getting a lots of traffic. It could have a good number of backlinks, be listed in popular search engines and directories.

You might want to try starting a podcast. Podcasting is a great audio or video medium to provide your customers with relevant and topical information. They are growing more and more popular among consumers, and the good news is all they require is a video camera or tape recorder. The search engines then are able to grab your podcast descriptions.