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“Are You Ready to Rid yourself of the Guilt, Shame, Embarrassment, and Stress that Comes with being Overweight and Downright out of Shape?’�

“The Time to Reshape your Body, your Health, and Most Importantly, your Happiness has Finally Arrived in the form of perhaps the Most Miraculous Weight Loss System the World has ever Seen!’�

Have you tried different types of diets and exercise programs only to realize you are working so hard but not seeing any results?

My name is Paul Mascetta, and I have been in the fitness industry for almost 10 years. I have spent a majority of my career helping people achieve their fitness goals and, in the process, improve their overall quality of life.

I have also witnessed a countless amount of people join the gym only to wind up heavier or more out of shape than they were before they joined.

A key factor in keeping your gym profitable is retention. Client retention is everything. If you enroll 100 new people per month but 25 previous members cancel every month, then you really aren’t as profitable as you may think.

It took me many years to become an expert sales person. I learned and mastered every technique involved in making a prospective member an actual member and became quite good at it.

I had to find ways to make people stay members of the club. To truly achieve that goal, I had to deeply research why people cancel their gym memberships and stop their fitness programs.

Truth Number Two: If a person exercises more than 12 times in their first month, they are more likely to continue with the program.

Truth Number Four: Even with results, there is an 80 percent chance that the person will not continue.

And it’s the not so obvious factors that are the most dangerous. The reason is because for every problem there is a solution, but if we do not identify the problem, we surely cannot identify the solution.

No one knows this cycle better than me. I’ve not only seen thousands of people fall victim to the hidden causes of fitness failure, but I’ve also fallen victim myself!

I began working out 4, 5, and sometimes even 6 days per week. Aside from the muscular rehabilitation and health benefits, I was also getting into the best physical shape of my life.

I then thought to myself, “I’m so immersed in fitness, I may as well start working in a gym’�. And I did.

I was truly at the point of complete fulfillment in my life. I looked great, felt great and was doing something I was very passionate about for a living.

The reason I say it was a journey toward failure is because every action that we take impacts our life in some way.

Most times, that impact is either positive or negative. In some cases, we can’t see the effects of the impact right away. Sometimes, it builds up over days, months or even years.

But rest assured it is happening. And if you aren’t taking action that impacts you positively or brings you closer to success, then, you are bringing yourself closer to failure.

When It Comes To Fitness, The Day You Stop Exercising Is The Day Your Journey Toward Failure Begins….Period.

Now I know you may be thinking “That’s great news, Paul. Now can you tell me the secret method to stopping this from happening?’�

To exceed in achieving any result, you must have vision, discipline, and motivation. This is especially true when it comes to losing weight.

People either forget their weight loss vision, lack the discipline to exercise or eat healthily, or are no longer motivated by the rewards associated with losing excess weight.

For me, it was discipline and motivation. In between the time that I started working out and stopped, my wife and I had a baby.

Suddenly, the rewards that come with exercise were outweighed by the rewards of spending time with the baby. I had tricked myself into believing that I was only entitled to one reward, which was spending time with my son.

The lack of discipline followed. Simply put, I just did not have it. To have discipline is to do something when you don’t want to do it.

Had I been motivated, I would have wanted to work out, but that’s not discipline because I would have wanted to work out, and being disciplined is doing it when you don’t want to.

The craziest thing about this whole situation was that I assumed that with all of my years in fitness witnessing people quitting their exercise programs, I would have known better. But I didn’t.

I knew what was stopping me but I didn’t know how to fix it. In the process, I gained back 40 of the 50 lbs that I had lost.

I knew it was all “mind over matter’� but I didn’t know how to program my mind to develop the discipline and motivation that I needed to get back on track.

Knowing the power of hypnosis and how Steve used it to change the financial and social aspects of my life, I knew he could do the same when it came to my fitness goals.

I began to tell Steve that I needed help getting back on track with my fitness goals and I also told him what areas I needed to focus on based on my experience and knowledge of why people stop working out.

He began to chuckle to himself. “Steve,’� I said, “do you find this amusing?’�

“No, no, not at all, Paul.’� he replied. “I just wanted to let you know that I’ve done some research of my own and I think I have everything covered’�.

To my amazement, Steve began to introduce me to a program centered around private sessions that focused on changing the paradigms that I had… Read more…