December 8, 2014 on the network literature marketplace summit held in Shenzhen, Tencent literature and “Tencent Movie +” jointly issued a “select-working day brain” film cooperation software, formally opened the “Optional working day in brain” in the discipline of IP television running . It is the star of this IP continue on in e-book publishing, animation adaptation, as perfectly as incorporate tour web site, hand tour, tour, including the stop match advancement, new music output, product progress and other surrounding parts of cultural industries to realize just after a effective conversion, the Pan-amusement further broaden the IP improvement.
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(From still left to right: Lolli, Vice President of Tencent literature, famed writers tough, Tencent Interactive Entertainment Television and CEO Rights Division Chieh)
As a final aspect of the summit, Lolli vice president of Tencent literature, Tencent Interactive Amusement – Television Company Unit normal manager and copyright Chieh and “Optional working day in brain,” the authors, the community literature writer difficult Platinum excellent God together on stage, taking part in the summit Underneath the marketplace more than a hundred effectively-acknowledged author and witness different from the particular person in charge of Tencent small business sector, completion of the “Optional day in thoughts,” the launch of tv cooperation.
Chieh right before summit forum session, mentioned, “Optional day in head,” the film and tv production will get started following yr, it will be designed based on the novel articles network drama, built into a movie, put together with the qualities of the community literature, the 1st community drama and film area after integrated marketing model in China. Chieh mentioned, “Tencent motion picture +” The staff has produced this task a somewhat effectively geared up, will get started very long-expression cooperation with Tencent literature, the extra literature to the massive monitor.
This year’s May possibly 29, Tencent literature is challenging, “opt for the day in thoughts,” held a grand reserve publishing functions. Tencent Literature “function producer” staff for the following promotion writers and IP pan-amusement improvement operation, “decide on day in thoughts” since the initial development, Nagai fantasy crown and class ranking forefront Baidu fiction, IP Cooperation is also below the steerage of the Pan-entertainment strategy of flowering in many industries throughout the board. Pan-leisure tactic Tencent IP development literature, unlike the market commonly simple IP market, but as a system comprehensive copyright aspect of the polymerization, the publishing, online games, animation, video clip, and so the entire market chain associates to established up depth intervention, open up cooperation and coordination to boost its methods in purchase to attain the influence of one + 1> two, to maximize IP worth improvement. To this conclude, Tencent literature for the “Optional working day take note” IP were being unified Symbol and unified set of characters, but coordination desires publishers, sport organizations, production organizations and other companions in the periphery, in get to emphasis on making “pick out day report “IP brand name. This “variety day in thoughts” video clip collaboration, not only is this brand name implementation and brand making plays an important element of the procedure, but also helps make the “Optional working day observe” IP has turn into a profitable case in point of pan-amusement system Tencent literature.
In 2014 the network literature on this industry summit structured by the Tencent literature, Tang three little, Unending potatoes, I take in tomatoes, challenging, wind Ling planet, Chen Dong, a lot more than a hundred on-line literature industry’s top rated writers from unique platforms and the south, south Pine Uncle, Jun Cai and other popular writers gathered to make this summit to develop into the largest at any time on line literature business, the most substantial protection, the participating authors greatest gold written content of an field convention. At the meeting, Tencent COO Ren Yu Xin produced the opening speech, Concept Tencent literary enhancement. Tencent literature chairman, Cheng Wu, vice president of Tencent, Tencent CEO Wu Wenhui respective literature on the Pan-enjoyment network enhancement and enhancement of literature were discussed in depth. Tencent mutual Entertainment Team president Chen Yu photon studio, amusement, animation and Zou Zhengyu mutual Tencent, Tencent micro-channel business enterprise group research director Yang Jie, basic supervisor of Guangzhou Rights Department, and Typical Manager of Tencent mutual Leisure Television Rights Section Chieh, attended the assembly, and dwell with Wu Wenhui dialogue on their respective parts of organization and cooperation in room literature.

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